IMPOSSIBLE TO MISS.

BE SEEN. BE YOU.

UNMISSSED. aims to address low visibility among youth cyclists. Instead of trying to make better safety gear, we’re designing streetwear hoodies with integrated reflective elements that look normal during the day but become highly visible at night.

Our goal is to increase actual usage of visibility gear by making it something people want to wear, so youth don’t have to choose between looking good and being visible.

WHY CHOOSE US

DESIGN-FIRST REFLECTIVE STREETWEAR

Our brand specifically focuses on design-first reflective streetwear for youth, not safety gear disguised as fashion.

DESIGNED BY YOUTH, FOR YOUTH

Our products are made by youth, for youth. Designed for self-expression and safety when it counts.

AFFORDABLE

At UNMISSED, we aim to keep our products at affordable, youth-friendly prices.

LOCALLY AND ETHICALLY SOURCED

Our streetwear hoodies locally and ethically sourced here in Aotearoa to support other NZ businesses.

WORD ON THE STREET

“20/20 - Awesome work”

YES Challenge 1 Feedback

YES Challenge 1 Feedback

“20/20 - Awesome work”

"The team behind the scenes must be super tuff to do something as tuff as this"

Anonymous

Anonymous

"The team behind the scenes must be super tuff to do something as tuff as this"

CONTACT US

Our address

Henderson, Auckland

Follow us

@unmissed.brand

Business email

unmissed.brand@gmail.com